A “Label Rouge” for French white asparagus
In 2024, 600 tons of asparagus will bear the Label Rouge, a total expected to eventually reach 2,000 tons.
The Label Rouge is a national quality seal denoting products of a higher degree of quality than similar products usually found on the market. According to a Kantar Worldpanel survey, the Label Rouge remains the most popular label of its kind in France, with 96% of respondents saying they are familiar with it. Strawberries, kiwis, clementine and garlic are already covered by the label. In 2024, 600 tons of asparagus will bear the Label Rouge, a total expected to eventually reach 2,000 tons, i.e. 65% of all French asparagus covered by a Protected Geographical Identi cation (PGI).
Two select varieties, Vitalim and Grolim
Label Rouge asparagus encompasses two select varieties, Vitalim and Grolim, following three years of agronomic trials and sensory analysis to verify their ability to deliver the following product characteristics: straightness and colour of the asparagus, Extra category potential, closed-tip asparagus potential, etc. Label Rouge asparagus must be white, Extra category (with a diameter of
16-42 mm), and sold fresh in packaging, synonymous with freshness. The Label Rouge guarantees the characteristic taste and aroma of asparagus as well as spears that melt in the mouth and are not very brous and with tips that are neither too bitter nor too sweet.
